Increasing customer interest in fortified foods has prompted Tesco to uniquely start boosting fibre content in some of its most popular snacks.
In a move to help customers increase their dietary fibre, Tesco has begun boosting fibre in own label foods starting with pies, pasties, sausage rolls and chilled breads.
It follows Government guidelines which recommended that the average daily intake of fibre needed to nearly double in order for Brits to lead a healthier lifestyle.
Tesco food developer Angela Hughes, who has overseen the move, lost her beloved grandfather to bowel cancer and her father also has the disease.
When Angela’s doctor said there was a strong chance of her also contracting the hereditary disease she asked colleagues if she could use her expertise to try and help others avoid the same fate.
The British Nutrition Foundation, an advisory body on diet, says that fibre benefits health as it helps to keep our digestive system healthy by preventing constipation and making waste pass through our bodies more quickly.
Its website states:
“Although the reasons for this are not fully understood, this may be because fibre increases stool size, dilutes content and moves it faster through the gut so the amount of time waste products stay in contact with the bowel is reduced.”
In 2015 the Government published new guidelines with a recommendation that the UK population’s fibre intake should increase to 30g a day for those aged 17 and over. On average we consume about only 18g per day.