Tom Daley dives into New Year bread options with Deli Kitchen

Signature Flatbreads’ Deli Kitchen brand is continuing its winning partnership with champion diver Tom Daley, in a campaign to promote its expanding flatbread range. Three new Deli Kitchen products are now stocked exclusively in Sainsbury’s stores – Brioche Folded Flatbreads, Corn Folded Flatbreads and Plain Subwich.  These will be joined in Sainsbury’s by other innovative lines from the range – Plain Skinni Wrap and Sliced Focaccia.

The high profile sportsman’s huge social media presence, broad appeal among consumers and recent fatherhood make him ideally placed to increase brand awareness and drive sales among key target audiences.  The campaign includes a series of recipe videos, social media activity and digital advertising.

Deli Kitchen are aiming to inspire consumers to branch out from the traditional lunch options of sliced sandwiches and salads and try their new range inspired by breads from across the globe.

Tom Daley said: “I’m proud to continue supporting the Deli Kitchen brand. The new range offers me quick, tasty and healthy alternatives to traditional sliced bread that make healthy and exciting meals whether I’m on the move, at the pool or at home with the family.”

David Laurence, Signature Flatbreads’ Joint Managing Director, said: “Tom Daley is a household name that connects with consumers across the spectrum and we see him as the perfect partner to help grow awareness of the Deli Kitchen brand and drive sales.”

“Ideal for busy professionals, families and those with active lifestyles, The Deli Kitchen range offers first to market concepts unlike anything else on supermarket shelves and is helping to grow the alternative sandwich carrier category by offering innovative, quality, and flexible meal inspiration.“


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