Luxury gelato supplier Remeo announce they will be stocking their award-winning gelato across Sainsbury’s nationwide. This comes soon after the launch of their creative campaign “I’m not a virgin,” introducing their new eco-friendly packaging and making Remeo the first ice-cream brand in the world to switch to 100% recyclable plastic. The campaign encourages other brands to follow suit in their decision to abandon virgin plastic in favour of recycled & plant-based plastics.
The new Remeo jars are made of 100% post-consumer PET (or polyethylene terephthalate), with a move to sourcing plastic from sugar cane instead of petrol, which is a renewable resource. Remeo is proud to now have zero plastic in their production system which has halved their carbon footprint.
Co-Founder Lorenzo Barbera states: “We are in the era of the mindful consumer and our wellbeing and that of the environment have now a huge influence on the way we shop today. Being environmentally conscious is no longer a nice-to-have, but a necessity.”
The collection of flavours includes: Pistacchio Siciliano, Stracciatella di Bergamo and Ecuadorian Chocolate. The tubs are £5.49 each and are widely available to purchase across the UK. Now available in Sainbury’s, Remeo can also be found in Waitrose, Ocado, Whole Foods, Harrod’s, and a number of independent stockists.