Waitrose Mixes it Up With New Sekforde Mixers

Waitrose & Partners has launched Sekforde, a range of the world’s first and only mixers created for specific spirits.

Building on the growing trend of premium mixers, Sekforde was started to fill the gap in premium mixers for specific spirits. Championing the unique flavours in spirits, these mixers aim to enhance, rather than mask, the true flavours of the liquid.

The Sekforde mixers come in four different variants:

Whisky & Bourbon – A sparkling blend of Sicilian Orange, Rosemary and Gentian Bitters

Light & Spiced Rum – A sparkling blend of Lime, Mint, Rose and Cacao

Gin & Vodka – A sparkling blend of Aromatic Raspberry, Rose and Sage; a quinine free alternative to tonic

Tequila & Mezcal – A sparkling blend of Prickly Pear, Fig and Cardamom

100% natural, and low in sugar, each 200ml serve is under 40 calories, and contains no artificial flavours, preservatives or sweeteners. Sekforde is named after Sekforde St in Farringdon where founder, Talula White lived when she started the company.

White says, “We honour the traditions and dedication which go into making spirits. Our dedicated Sekforde mixers are crafted with the aim of enhancing, not overpowering the beautiful flavour profiles of the spirits we love.

Pierpaolo Petrassi MW, Head of Drinks Buying at Waitrose & Partners comments, “We are thrilled to be working with Sekforde on this range of interesting and innovative mixers. As our customers become more discerning with their spirits, it only seems right to offer premium mixers which enhance the specific flavours. Served over ice, they are also a sophisticated soft drink alternative for those looking for a non-alcoholic option with great flavour.

Sekford mixers are available in store and at Waitrose.com for £1.95 for 500ml

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