Müller targets natural yogurt market

Müller, one of the UK’s most popular yogurt brand, has launched its first ever range of natural yogurt. Made with milk from British farms, the natural range is fat free, high in protein and includes 0% added sugar.

With the launch of Müllerlight Natural and Müllerlight Greek Style Natural, the Official Yogurt of British Athletics is continuing to target growing parts of the yogurt category where it has been absent.

The launch will be supported by an ongoing Müllerlight multimedia campaign, featuring Müller brand ambassador, Katarina Johnson-Thompson.

Michael Inpong, Chief Marketing Officer at Müller said:

We’re proud to have the two most popular yogurt brands in the UK, and we’re investing in our capabilities, our people and brands to ensure we maintain this leadership position.

“We’ll grow the category by bringing Müllerlight into a segment where it has been absent. Whether eaten on its own, or with fruit, nuts, or granola, we think this product will appeal to everyone, especially those following various weight management programmes.”

Müllerlight Greek Style Natural and Müllerlight Natural are available in Asda, Sainbury’s and are due to be released in Morrison’s this month.




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