Junk food advertising will be banned on the entire Transport for London (TfL) network from 25 February under ground-breaking measures to help tackle child obesity.
The decision follows a public consultation launched in May 2018 which found support from Londoners for a ban, covering all adverts for food and non-alcoholic drinks high in fat, salt and / or sugar and considered “less healthy” under Public Health England guidelines. Examples of products that would not be accepted are sugary drinks, cheeseburgers, chocolate bars and salted nuts, while unsalted nuts, raisins and sugar free drinks would be accepted.
Food and drink brands, restaurants, takeaways and delivery services will only be able to place adverts which promote their healthier products, rather than simply publicising brands.
From 25 February 2019, the restrictions will apply to advertisements on all modes of transport controlled by TfL, including the Underground, Overground, London buses, TfL Rail, trams and river services.
London has one of the highest child overweight and obesity rates in Europe, with almost 40 per cent of the capital’s children aged 10 and 11 overweight or obese. There is a growing body of evidence that the more children are exposed to advertising for less healthy foods, whether on TV, on the internet, or via outdoor advertising, the higher the risk of increasing their consumption of those foods and of becoming overweight or obese.